Generate Leads And Website Traffic

Generating leads from your website is critical to your success.  Whether you are selling a product, service, or just trying to increase visitors to your website, lead generation is a core concept you should focus on daily.  While many new website owners wrongly believe if they build a great site, traffic will follow, this is unfortunately a fallacy.

A well-designed website will implement multiple methods to capture the contact information of website visitors.  The ultimate goal of turning every unknown visitor into a known visitor probably won’t happen, but it doesn’t hurt to aim high.

Offer quality content, promotions, or other types of information that is only available behind a form.  For example, if you are going to run a website for your real estate company, you should think about offering several different “special reports”.  People love to download “free” and “special” reports that offer up tantalizing content such as….”Top 10 tips to Sell Your Home in Any Market”, or “Five Secrets of Getting the Best Rate on Your Mortgage”.

Get a handle on leads and website traffic early on.  Implement a website analytics program.  This is basically a piece of technology that will track visitors to your website and give you all kinds of great statistics such as what pages were visited, how long was a page viewed, what terms were searched for, what pages did they enter and exit your website, and many more.

One of the more powerful programs out there is conveniently free!  Be sure to check out Google Analytics at http://www.google.com/analytics/ and ask your website designer to install this for you.

Once you have an analytics program installed, monitor traffic and visitors regularly.  Determine benchmarks and work to improve on these numbers.  The more website visitors you have, the more leads you can generate.